\u201cBy moving many of our production and postproduction workflows to the cloud, we\u2019re optimistic that we can create content more quickly and efficiently around the world,\u201d said Jamie Voris, CTO, The Walt Disney Studios. \u201cThrough this innovation partnership with Microsoft, we\u2019re able to streamline many of our processes so our talented filmmakers can focus on what they do best.\u201d<\/p>\n Microsoft and Disney \u2014 working closely with leading global media technology provider Avid<\/a> \u2014 are already demonstrating that the kinds of demanding, high-performance workflows the media and entertainment industry requires can be deployed and operated with the security offered by the cloud, while unlocking substantial new benefits and efficiencies and enabling production teams to rethink the way they get their work done.<\/p>\n Microsoft (Nasdaq \u201cMSFT\u201d @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.<\/p>\n For more information, press only:<\/strong><\/p>\n Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, rrt@we-worldwide.com<\/p>\n The Walt Disney Studios Communications, angela.k.shaw@disney.com<\/p>\n Note to editors:<\/em> For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http:\/\/news.microsoft.com<\/a>. Web links, telephone numbers and titles were correct at time of publication but may have changed. For additional assistance, journalists and analysts may contact Microsoft\u2019s Rapid Response Team or other appropriate contacts listed at http:\/\/news.microsoft.com\/microsoft-public-relations-contacts<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Companies collaborate to pilot new ways to transform content workflows in the Microsoft Azure cloud; Microsoft becomes a Disney Studios StudioLAB innovation partner REDMOND, Wash., and BURBANK, Calif. \u2014 Sept. 13, 2019 \u2014 Microsoft Corp. and The Walt Disney Studios today announced a five-year innovation partnership to pilot new ways to create, produce and distribute […]<\/p>\n","protected":false},"author":2,"featured_media":100117,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[54,112,697,698],"class_list":["post-100116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft-news","tag-azure","tag-press-releases","tag-studiolab","tag-the-walt-disney-studios"],"_links":{"self":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/100116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/comments?post=100116"}],"version-history":[{"count":0,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/posts\/100116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media\/100117"}],"wp:attachment":[{"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/media?parent=100116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/categories?post=100116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sickgaming.net\/blog\/wp-json\/wp\/v2\/tags?post=100116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"The](\"https:\/\/3er1viui9wo30pkxh1v2nh4w-wpengine.netdna-ssl.com\/wp-content\/uploads\/prod\/prod\/prod\/prod\/2019\/09\/WDSL.jpg\")
<\/a>\u201cThe cloud has reached a tipping point for the media industry, and it\u2019s not surprising that The Walt Disney Studios, which has its heritage based on a passion for innovation and technology, is at the forefront of this transformation,\u201d said Kate Johnson, president of Microsoft US. \u201cThe combination of Azure\u2019s hyperscale capacity, global distribution, and industry-leading storage and networking capabilities with Disney\u2019s strong history of industry leadership unlocks new opportunity in the media and entertainment space and will power new ways to drive content and creativity at scale. With Azure as the platform cloud for content, we\u2019re excited to work with the team at StudioLAB to continue to drive innovation across Disney\u2019s broad portfolio of studios.\u201d<\/p>\n<\/a>Building on Microsoft\u2019s strategic cloud alliance with Avid<\/a>, the companies have already produced several essential media workflows running in the cloud today, including collaborative editing, content archiving, active backup and production continuity. Bringing these complex workflows into production using Avid solutions such as the Avid MediaCentral\u00ae<\/sup> platform, MediaCentral | Cloud UX\u2122, Avid NEXIS\u00ae<\/sup> | Cloud storage and Avid Media Composer\u00ae<\/sup> \u2014 all running natively on Azure \u2014 will provide the foundation for helping transform content creation and content management to overcome today\u2019s operational pressures, as well as pave the way for ongoing innovation.<\/p>\n