03-01-2024, 11:08 AM
News - There Are More Nicole Kidman Promos Coming to An AMC Near You
<p>AMC has revealed that there will be a second phase for those iconic Nicole Kidman bumpers before features begin. Three fresh 30-second commercials will play as the lights dim and we go somewhere we've never been before starting March 1.</p><p>AMC CEO Adam Aron praised the campaign as part of a movement for audiences to return to the movies. It "took on like a cult-like nature, and became part of the American zeitgeist," Aron added while on a call after quarterly earnings (via <a href="https://deadline.com/2024/02/amc-theatres-nicole-kidman-preshow-campaign-new-spots-1235841574/">Deadline</a>). The ad was spoofed on SNL and Child's Play Chucky used it for a commercial. It even became a hit, easy-to-assemble Halloween costume.</p><div data-embed-type="video" data-src="https://www.youtube.com/watch?v=KiEeIxZJ9x0" data-width="100%" data-height="100%"> <iframe src="https://www.youtube-nocookie.com/embed/KiEeIxZJ9x0" height="100%" width="100%" scrolling="no" frameborder="" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div><p>"For the first time in four years, starting in a couple of days, we are putting up a new preshow on the screen [and] we're moving into phase two of the Nicole Kidman campaign. For the last three years, we've got a 60-second commercial, the same one, that’s appeared over and over, before every movie starts."</p><a href="https://www.gamespot.com/articles/there-are-more-nicole-kidman-promos-coming-to-an-amc-near-you/1100-6521490/?ftag=CAD-01-10abi2f/">Continue Reading at GameSpot</a>
https://www.gamespot.com/articles/there-...01-10abi2f
<p>AMC has revealed that there will be a second phase for those iconic Nicole Kidman bumpers before features begin. Three fresh 30-second commercials will play as the lights dim and we go somewhere we've never been before starting March 1.</p><p>AMC CEO Adam Aron praised the campaign as part of a movement for audiences to return to the movies. It "took on like a cult-like nature, and became part of the American zeitgeist," Aron added while on a call after quarterly earnings (via <a href="https://deadline.com/2024/02/amc-theatres-nicole-kidman-preshow-campaign-new-spots-1235841574/">Deadline</a>). The ad was spoofed on SNL and Child's Play Chucky used it for a commercial. It even became a hit, easy-to-assemble Halloween costume.</p><div data-embed-type="video" data-src="https://www.youtube.com/watch?v=KiEeIxZJ9x0" data-width="100%" data-height="100%"> <iframe src="https://www.youtube-nocookie.com/embed/KiEeIxZJ9x0" height="100%" width="100%" scrolling="no" frameborder="" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></div><p>"For the first time in four years, starting in a couple of days, we are putting up a new preshow on the screen [and] we're moving into phase two of the Nicole Kidman campaign. For the last three years, we've got a 60-second commercial, the same one, that’s appeared over and over, before every movie starts."</p><a href="https://www.gamespot.com/articles/there-are-more-nicole-kidman-promos-coming-to-an-amc-near-you/1100-6521490/?ftag=CAD-01-10abi2f/">Continue Reading at GameSpot</a>
https://www.gamespot.com/articles/there-...01-10abi2f